Advantages and Disadvantages of Research Methods
They never really ask for more than two advantages or disadvantages at a time, learn about three of each just to be safe. This part is easy to bullshit your way through though. Interviews: Communication Studies doesn't really make a fuss about whether it's structured or unstructured interviews. So feel free to generalize. Advantages: provides detailed responses provides clear context to questions provides subjects point of view interview can observe non-verbal behaviour higher response rate invites discussion Disadvantages: Time consuming Difficult to analyse No statistical inference opportunity for interviewer bias to intervene Questionnaires: Same goes for questionnaires.... it doesn't matter if it's open or close ended. Advantages: large target audience statistical analysis responses are anonymous easy to organize data cost effective trends can be identified b...